Press Release

iLearningEngines and Liwa Content Driven Win “Best Brand Evolution (Business)” at Transform Awards MEA 2023


iLearningEngines is thrilled to announce that we, together with Liwa Content Driven represented by their GM and Head of Strategy, Rohit Arora, have been awarded the esteemed “Best Brand Evolution (Business)” accolade in the Gold Category at the 2023 Transform Awards MEA. This award recognizes the best practice in corporate, product and global brand development work.

We’d like to thank our dedicated team and our clients for helping us become a revolutionary force in the AI-powered learning automation and information intelligence space.

We look forward to what the future holds!

Transform proud to announce MEA 2023 winners

With the Transform Awards MEA having been celebrated in the Middle East and Africa region for the past decade, Transform is delighted to once again reveal its list of winners. As always, Transform’s winners reflect the transformative power of brand strategy and design and the awards recognise best practice in corporate, product and global brand development work.

Along with being awarded a remarkable four Golds, two Silvers and three Bronzes, Charles Zuber and Brand Lounge capped off a lucrative evening by being awarded the prestigious ‘Grand prix’. The branding project for the watch and jewelry atelier blew judges away, who were particularly impressed by its “daring” nature and ability to connect with its target audience, unquestionably making it the star performer on the night.

Also having a successful evening at the luxurious, five-star Raffles Dubai hotel, Right Grain and Gene Branding picked up golds in ‘Best naming strategy’ and ‘Best visual identity from the food and beverage sector’, before being announced as the ‘Best overall visual identity’ winner. The project, which sought to give the new grab-and-go bakery a strong identity, caught judges’ eyes for being “original, beautiful and wonderfully executed”.

Another big winner, capping off a memorable night in Dubai, was Nakheel and Ochre, whose efforts won them three Golds, two Silvers and three Bronzes. All entries were assessed by Transform’s esteemed panel of judges, who this year hailed from the likes of Sky News Arabia, PepsiCo and Etihad Airways. The judges carefully scoured each and every project before concluding their respective merits.

Andrew Thomas, publishing editor of Transform magazine and founder of the Transform Awards, says, “For the past 10 years, the Transform Awards has benchmarked the best of brand strategy, creativity and design in the Middle East and Africa region. I would like to thank everyone who has supported the Transform Awards, whose work over that time has made it such an emphatic success. Tonight’s ceremony truly demonstrated the transformative power of brand strategy and design, and we look forward to carrying on these celebrations over the next decade.”

Transform would also like to thank our sponsor Principle Global and our supporting partner PRCA MENA, whose terrific support helped make this evening possible.

The winners were announced at the lavish Raffles Dubai hotel.